Conheces o caminho para o American Museum ?

O 24 Hour Museum de hoje anuncia-nos mais um uso do YouTube por museus, desta feita pelo American Museum in Britain, que a propósito da inauguração de uma exposição lá publicou o seguinte vídeo promocional :
Do you know the way to the American Museum in Britain? ( pequenino e cómico pelo ar caseiro e naif ) .

O museu justifica assim a opção :

“We wanted to get out there with something that is attractive to younger users – something that might get the interest going,” explained Julian Blades, deputy Director of the Museum.

“We do have a serious collection here with a serious message but we’re trying to attract new audiences – audiences that might be turned on by the style of thing you might get on YouTube.”